Sonia Cassidy
Director of Operations, Director of the Board
Combining her executive role of our Director of Operations with a board directorship, Sonia brings to ALLFED strong international operational and project management skills, and a solid understanding of business continuity, finance, HR, PR, crisis management and communications.
Sonia has been ALLRED's organizational linchpin since the founding of ALLFED in 2017, joining us after a varied career that span management, academia and social enterprise. For several years (2020-2023) she served in a dual executive role of Director of Operations as well as Director of Communications, giving up the latter in 2024 to make room for her Director of the Board duties.
With a particular interest in SME (Small and Medium Enterprises) Business Continuity, Sonia has helped to pioneer SME BCM in the UK both through her contributions to Continuity (the magazine of the Business Continuity Institute) and her own ventures and practice. During the 2005 London bombings (7/7) hers was reportedly “the only business open in Covent Garden” with the Kings Cross and Russel Square victims finding refuge at the time of chaos. At present, she is a key member of ALLFED's Response Team.
You can read more about her in Future of Life Institute's "Women for the Future".